As the country's first dedicated beauty exhibition, BEE provides an essential platform for discovering new products, networking with industry leaders, and unlocking business potential in one of the Middle East's most promising markets. BEE is more than just an exhibition — it is your gateway to the beauty industry in Oman, offering access to market insights, emerging trends, and powerful business connections across the region. The three-day event plays a pivotal role in showcasing the beauty sector's rise in Oman, giving exhibitors and visitors unparalleled access to new partnerships, product exploration, and industry development. Important: Individuals below the age of 18 are strictly prohibited from entering the exhibition halls. BEE is exclusively for trade professionals.