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Marketing Strategy

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BEE 2026 Marketing Strategy

Maximum Exposure. High Visibility. Proven Impact.

BEE 2026 is designed to give every brand — exhibitors and sponsors — powerful visibility in a fresh, high-potential market. Our marketing strategy ensures your presence is seen, shared, and remembered.

1. National Outdoor Campaign

  • BILLBOARDS
  • MUPIS
  • CITY SCREENS
  • AIRPORT ADS
  • Strategic placements in Muscat's busiest areas
  • Multi-phase campaign building curiosity and brand association
  • Nationwide exposure leading up to the exhibition

2. Digital & Social Media Blast

  • INSTAGRAM
  • TIKTOK
  • SNAPCHAT
  • YOUTUBE
  • LINKEDIN
  • Targeted ads reaching GCC, Asia & global beauty buyers
  • Influencer partnerships & content creators promoting exhibitors
  • Daily engagement: reels, product features, live interviews

3. Press & Media Partnerships

  • TV
  • RADIO
  • NEWSPAPERS
  • BEAUTY MAGAZINES
  • Featured stories on brands attending BEE
  • Interviews, spotlights, and category highlights
  • PR coverage across Oman, GCC & international platforms

4. Global Industry Outreach

  • INTERNATIONAL
    BEAUTY HUBS
  • Direct invitations sent to buyers, distributors & retailers
  • Outreach campaigns across GCC, Turkey, India, Korea, Europe
  • Presence in industry newsletters & global trade platforms

5. OCEC Visitor Network

  • OCEC VISITOR
    NETWORK
  • Access to 1.5M+ OCEC visitors annually
  • Integration with OCEC marketing channels
  • Promotion through government, business & tourism networks

6. Special Exhibitor & Sponsor Highlights

  • SPECIAL EXHIBITOR
    & SPONSOR
    HIGHLIGHTS
  • Featured posts on BEE’s social media
  • Spotlights in newsletters and press releases
  • Stage mentions & content coverage
  • Interviews, product showcases & demo videos
  • Premium placement in "The Global Club" & "The Invisible Show"

Why This Matters For You - Visibility That Converts Into Business

For Exhibitors:

  • Strong brand exposure in a virgin market
  • Direct reach to buyers, distributors, and retailers
  • Media visibility that boosts trust and sales
  • Opportunities to showcase products live

For Sponsors:

  • Brand integration across all marketing phases
  • Logo presence in national and global campaigns
  • Stage visibility during The Invisible Show
  • Exclusive spotlight during Sparkle Night
  • Higher engagement, prestige, and long-term ROI